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Privacy Policy

First, we thank you for your interest in our organization. 50 Days of Kindness is a social enterprise that puts kindness into the world to improve the well-being of individuals and inspire people to make positive contributions to society and towards a healthier planet. This will be accomplished by running annual kindness challenges, promoting inspirational change makers, and developing content and educating key audiences on the power of kindness. 


Your privacy is extremely important to us and the following policy outlines how we collect, use and disclose personal information related to your use of our website and related services. Please feel free to contact us directly should you require any additional information or have any questions that we can assist with. Our main email address is


Please note, your choice to provide us with your personal information is at your discretion. You may always elect to withhold information. 


What is personal information?


  • The Office of the Privacy Commission of Canada states that, “Under PIPEDA, personal information includes any factual or subjective information, recorded or not, about an identifiable individual. This includes information in any form, such as:

    • age, name, ID numbers, income, ethnic origin, or blood type;

    • opinions, evaluations, comments, social status, or disciplinary actions; and

    • employee files, credit records, loan records, medical records, existence of a dispute between a consumer and a merchant, intentions (for example, to acquire goods or services, or change jobs).”


Type of Information Collected:


  • 50 Days of Kindness has a limited number of services, which include the following types of business activities:

    • Inform and share information on Kindness using the platform.

    • Sell children’s books using 3rd party platforms such as Amazon Kindle Direct Publishing (KDP) and IngramSpark.

    • Share information, kindness challenges and social content using Instagram.


  • Based on the above services, we receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We may also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information on sites that sell our books such as Amazon Kindle Direct Publishing and IngramSpark), comments, feedback, product reviews, recommendations, and personal profile.



How information is collected:


  • When you conduct a transaction on our website or one of the 3rd party platforms we use, as part of the process, we collect personal information you give us such as your name and email address. Your personal information will be used for the specific reasons stated above only.


Why we collect information:


  • We collect such Non-personal and Personal Information for the following purposes:

    • To provide and operate the Services;

    • To provide our Users with ongoing customer assistance and technical support;

    • To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;

    • To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; 

    • To comply with any applicable laws and regulations.

How personal information is stored & used:

  • Our company is hosted on the platform. provides us with an online platform that allows us to link to 3rd party sites to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.  

  • Information on platforms and their associated compliance levels where financial transactions occur can be found on the links above. 

  • Our website and social media posts also contain links to websites owned and operated by other organizations. They may have their own privacy policies and terms and conditions and are not governed by this policy. We encourage you to carefully review the privacy policy and terms of use of each website you visit.

How we communicate with site visitors:

  • We may contact you to notify you regarding your account, troubleshoot problems with your account, resolve a dispute, collect fees or monies owed, poll your opinions through surveys or questionnaires, to send updates about our company. For these purposes, we may contact you via email, telephone, text messages, and postal mail.

Cookies and other digital markers used:

  • Cookies are a string of data sent between a server and a web browser to, for example, help facilitate the use of a website and to help understand how a website is being used. Different types of cookies are used for different types of activities. Examples of cookies we may use are:

  • Session cookies enable the website you are visiting to keep track of your movement from page to page. Session cookies allow you to proceed through many pages of a site quickly and easily. These cookies do not gather PI about you or remember where you have been on the Internet.

  • Persistent cookies help websites remember your information and settings when you visit them in the future, and help us provide you with a more personalized experience when you are using our websites. Persistent cookies are stored on your computer.

  • Third-party cookies and other services, such as Google Analytics. These cookies collect information and the information is used to analyze the performance and effectiveness of our website, for technical reasons to facilitate navigation through our website and to present personalized content. For example, in order to navigate through our online campaign tool, our Web server must recognize you in order to ensure that your donation is correctly applied and that you are able to navigate securely through the pages related to the campaign.

Opting out of cookies & other digital markers: 

  • Cookies are a commonly used technology and many web browsers default to accept cookies automatically. If you decide that you do not wish to accept cookies, refer to your browser’s online help for further instructions and information on setting cookie preferences.

  • You may adjust your browser settings to reject a range of digital markers, including cookies if you so choose. 



  • Privacy Consent: We collect, use or disclose your personal information with your permission, except where otherwise required or permitted by law. Your permission may be expressed (orally, electronically or in writing) or may be implied (by an action or inaction).

  • Your Choices: During your relationship with us, we may communicate with you using the contact information you have provided, to inform you about issues, activities and opportunities that we think may be of interest and value to you.

  • Changing or Withdrawing Consent: You can manage or withdraw your privacy consent and communication preferences at any time to opt out of some or all of these consents and communications by reaching out to us. To manage your privacy consent and communication preferences, you can reach us by email outlined below.

Privacy Policy updates:

  • We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 



  • If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact Matt Sherman, Co-Founder at

  • We will aim to respond to all requests and complaints within 30 days. 

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